# Product Requirements Document (PRD) ## PVVM Trust — Official Website **Version:** 1.0 **Date:** September 2026 **Prepared for:** PVVM Trust (Pichhara Varg Vikas Mandal Trust) --- ## 1. Overview ### 1.1 Purpose PVVM Trust is a registered public charitable trust (Trust Deed executed 26 Feb 2024, registered 01 May 2024, Sub-Registrar East Geeta Colony, Delhi; administrative office at Malav Bhagol, At & Po. Petlad, Dist. Anand, Gujarat – 388450) working across India in education, skill development, women's empowerment, health, environment, and community development. The Trust currently has no official website. This PRD defines requirements for building one to establish credibility, communicate impact, and support fundraising and volunteer/donor engagement. ### 1.2 Background The Trust is registered under the Indian Trust Act, 1882, holds PAN (AAFTP8498N), 12A and 80G provisional registration (Income Tax Dept., valid AY 2025-26 to AY 2027-28), CSR registration (CSR00075687), Udyam (MSME) registration, and NGO Darpan registration (Unique ID: GJ/2024/0442209). It publishes annual reports and audited financial statements. A website will centralize this information for donors, government bodies, CSR partners, and beneficiaries. ### 1.3 Goals - Establish an authentic, trustworthy online presence for the Trust. - Clearly communicate the Trust's mission, programs, and impact. - Enable online donations and volunteer/partner inquiries. - Provide transparent access to registration documents, annual reports, and audited financials (for donor/CSR due diligence). - Serve as a channel for future program updates and outreach. ### 1.4 Non-Goals (v1) - No beneficiary case-management or CRM system. - No multi-language CMS beyond English (Gujarati/Hindi content may be added later). - No e-commerce/merchandise functionality. --- ## 2. Target Audience | Audience | Needs from the site | |---|---| | Individual donors | Trust legitimacy, 80G proof, easy donation, impact stories | | CSR partners/companies | Registration proof (CSR00075687), financials, program scope, contact for partnership | | Government/regulatory bodies | Registration numbers, compliance documents, trustee details | | Volunteers | Ways to get involved, contact form, ongoing programs | | Beneficiaries/local community | Program information, contact details, location | | Media/researchers | About, achievements, downloadable reports | --- ## 3. Scope & Site Structure (Sitemap) 1. **Home** — Mission statement, hero banner, highlight stats, featured programs, CTA (Donate/Volunteer/Contact) 2. **About Us** - Trust history & registration details (est. 2024, Petlad, Gujarat) - Vision/Mission ("Together for a Better Tomorrow" / "Empowering Lives, Enriching Communities") - Objects of the Trust (Social, Education, Women Empowerment, Health, Environment, Agriculture, Animal Welfare, Sports) - Governing Body / Trustees (President, Secretary, Treasurer — names per current trust deed) - Registration & Compliance (PAN, 12A/80G, CSR reg., Udyam, NGO Darpan, Trust Deed reg. no.) 3. **Programs & Activities** (from Annual Reports 2024-25 & 2025-26) - Study Material Distribution to Poor Students - Skill Development Workshops - Women's Day Celebration - Beauty & Wellness Training - Plastic-Free Awareness Campaign - Environmental Awareness Program - Community Development Program - Youth Development Program (computer & stitching training) - Each program: description, photos, impact/beneficiary numbers (where available) 4. **Annual Reports & Financials** - Downloadable PDFs: Annual Report 2024-25, 2025-26 - Audited financial summaries (Receipt & Payment, Income & Expenditure, Balance Sheet) — summarized/visualized, full audited PDF downloadable - Auditor details (LMK & Co., Chartered Accountants) 5. **Get Involved** - Donate (bank transfer details / payment gateway, 80G tax benefit note) - Volunteer sign-up form - CSR Partnership inquiry form 6. **Gallery** — Photos from programs/events 7. **News/Updates** (optional blog-style feed for future updates) 8. **Contact Us** - Address, phone, email, embedded map (Malav Bhagol, Petlad, Anand, Gujarat) - Contact/inquiry form 9. **Legal/Footer** - Privacy Policy, Terms of Use - Registration numbers footer strip - Social media links --- ## 4. Functional Requirements ### 4.1 Content Management - FR1: Admin/editor role must be able to add/edit/remove programs, gallery images, and news posts without developer help (CMS-based). - FR2: Ability to upload and list downloadable documents (annual reports, registration certificates) as PDFs. - FR3: Homepage highlight/stat blocks (e.g., "years active," "programs run," "students supported") must be editable. ### 4.2 Donations - FR4: Provide a "Donate" page with bank account details (Trust's HDFC Bank account) displayed for manual/NEFT transfers. - FR5: (Phase 2) Integrate a payment gateway (e.g., Razorpay/Instamojo, both commonly used by Indian NGOs) for online card/UPI donations, generating an auto-emailed receipt referencing 80G eligibility. - FR6: Display 80G registration details near the donation CTA for donor tax-benefit assurance. ### 4.3 Forms & Inquiries - FR7: Volunteer sign-up form (name, contact, area of interest, message) — submissions emailed to Trust admin and stored. - FR8: General contact form with spam protection (CAPTCHA). - FR9: CSR partnership inquiry form capturing company name, contact person, and area of interest. ### 4.4 Transparency/Compliance Section - FR10: Dedicated "Registration & Compliance" area listing: Trust Deed reg. no. (2024/4/IV/606), PAN, 12A/80G unique registration numbers, CSR reg. no., Udyam reg. no., NGO Darpan ID — each with a viewable/downloadable certificate scan. - FR11: Auditor's report and financial statements (FY 2024-25, FY 2025-26) downloadable as PDF. ### 4.5 Navigation & Accessibility - FR12: Fully responsive design (mobile-first, since much of rural/community outreach traffic and donor mobile browsing will be phone-based). - FR13: Site must be navigable and readable at basic accessibility standards (WCAG AA where feasible). - FR14: Fast load on low-bandwidth connections (optimize images, especially in Gallery/Programs sections given many archival low-res photos). --- ## 5. Non-Functional Requirements | Category | Requirement | |---|---| | Performance | Homepage load < 3s on 4G; optimized/compressed images | | Security | HTTPS/SSL; form submissions protected against spam/bots; admin login secured | | Hosting | Reliable Indian or global hosting with backups; domain e.g. pvvmtrust.org/.in | | SEO | Meta titles/descriptions per page; sitemap.xml; structured data for NGO/Organization schema | | Browser support | Latest 2 versions of Chrome, Safari, Edge, Firefox; mobile Safari/Chrome | | Maintainability | CMS-based (e.g., WordPress or similar) so non-technical trustees can update content | | Analytics | Google Analytics/Search Console integration to track visits, donation-page conversions | --- ## 6. Content Requirements (source material available) The following content already exists in Trust documents and should be adapted for the website: - Trust background, objects, and governing body — from Trust Deed - Registration numbers and certificates — from PAN card, 12A/80G Form 10AC, CSR letter, Udyam certificate, NGO Darpan record, Section 60 registration certificate - Program descriptions and photos — from Annual Reports (2024-25 and 2025-26) - President's message — from Annual Report - Financial summaries — from audited Receipt & Payment, Income & Expenditure, and Balance Sheet statements (FY25 and FY26) **Note:** Some existing report content (e.g., "About Us," President's message) has typos/placeholder text (e.g., "TABAL OF CONTENTS," "Table aur conucant," inconsistent years) that should be proofread and rewritten cleanly for web publication rather than copied verbatim. --- ## 7. Design Requirements - Visual identity should align with existing Trust branding: green/earth tones (used in 2025-26 report) or teal (used in 2025 report) — recommend standardizing on one palette and logo for the website. - Use the Trust logo consistently (a circular tree/hands emblem appears in existing materials). - Photography-forward design showcasing real program photos (students, workshops, community events) to build authenticity. - Clear, prominent CTAs: "Donate," "Volunteer," "Contact Us" on every page (header/footer). --- ## 8. Success Metrics - Number of monthly unique visitors - Volunteer/CSR/contact form submissions per month - Donation page conversion rate (once payment gateway live) - Downloads of annual reports/compliance documents (proxy for donor due-diligence engagement) - Bounce rate and average session duration on Programs/About pages --- ## 9. Assumptions & Open Questions - Assumption: Trust will provide a domain name and hosting budget, or these need to be procured. - Open question: Is a payment gateway integration required at launch (Phase 1) or can it be Phase 2 (manual bank transfer only at launch)? - Open question: Who will be the content owner/admin post-launch (President, Secretary, or a designated staff member) for updates? - Open question: Should the site support Gujarati/Hindi given the Trust's regional base in Petlad, Anand? - Open question: Confirm current, up-to-date trustee names/photos for the "About Us" page (deed lists founding trustees as of 2024; verify no changes since). --- ## 10. Proposed Phasing **Phase 1 (Launch — MVP):** Home, About, Programs, Annual Reports/Compliance, Contact, Volunteer form, Donate page (bank details only). **Phase 2:** Online payment gateway integration, Gallery expansion, News/Updates section, CSR partnership form, multi-language support (if required). **Phase 3:** Impact dashboards/data visualizations, newsletter signup, deeper CSR reporting tools. --- ## 11. Appendix — Key Trust Facts for Reference | Field | Value | |---|---| | Legal Name | PVVM Trust (Pichhara Varg Vikas Mandal Trust) | | Type | Public Charitable Trust (Non-Government) | | Registered under | Indian Trust Act, 1882 | | Trust Deed date | 26 Feb 2024 | | Registration date | 01 May 2024 | | Registration No. | 2024/4/IV/606 (East Geeta Colony, Delhi) | | PAN | AAFTP8498N | | CSR Registration No. | CSR00075687 | | NGO Darpan ID | GJ/2024/0442209 | | Area of Operation | All over India | | Administrative Address | Malav Bhagol, At & Po. Petlad, Dist. Anand, Gujarat – 388450 | | Registered (legal) Address | K-11 Old Gobind Pura Extn, Gali No. 6, Delhi 110051 |